The 12 Powers of a Marketing Leader

Name: The 12 Powers of a Marketing Leader
ISBN: 9781774587751

How to Succeed by Building Customer and Company Value

Par Thomas Barta, Patrick Barwise

244 p.2026(1ère éd. 2016)Page Two Press

Essai / DocumentÉconomieDéveloppement personnelBusinessMarketing

AcheterFnac Cultura Amazon

Résumé

WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER? The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, thi…

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ISBN-13 9781774587751

ISBN-10 1774587750

Langue en

1ère publication 2016